Client
Duration
Jan 5, 2026
On a mission
Creating a product collection for the year 2026. Designed to hold and increase the brands image.
About the project
The mission is clear: to develop new models, designs, and ideas that move the brand forward. We actively engage both the community and existing customers, creating momentum and long-term loyalty.
Trucktat is an established brand in the rental industry.
We support the brand through ongoing design and implementation projects that continuously refine its visual presence and strengthen customer engagement.
Rather than redefining the brand, our work focuses on evolution — enhancing clarity, consistency, and impact across every touchpoint.
With each project, the level of design, ideas, and execution advances in step with the brand itself, ensuring Trucktat remains modern, relevant, and recognizable while continuing to grow.
Challenges
We have been supporting the brand for over two years — and the challenges have not become fewer or easier.
Over time, a distinct image was developed in the past year — one that must not only be maintained, but exceeded. Entering 2026, we move forward with a new range of fashion pieces, promotional products, and fleet designs, all unified by a consistent and recognizable aesthetic. The goal is continuity at a higher level — evolving the brand without compromising its identity.
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